Andrew Ludwick is promoted to Vice President of Business Development, Digital, at Warner Chappell Music

Andrew Ludwick has been promoted to Vice President of Business Development, Digital, at Warner Chappell Music (WCM).

In this new role, Ludwick will work with major technology partners and external digital consultants, acting as a business lead to secure licensing agreements.

He will also oversee business opportunities in developing markets, says WCM, and partner with corporate finance, administration and operations teams to build cohesiveness across WCM’s digital supply chain.

Ludwick will report to WCM Senior Vice President, Global Digital, Natalie Madaj, who was promoted to the role in 2021.

Ludwick spent nearly a decade with Warner Music Group (WMG), starting out at Warner Records before taking a role in emerging media licensing for WMG’s Sync division.

He most recently served as Director of Digital Innovation for WCM and worked with tech companies such as Peloton, Snap and TikTok to create new revenue drivers for WCM.

He also managed relationships with digital partners, ranging from seed-funded startups to large tech companies, and helped lead business negotiations across a range of verticals, from fitness and social media to presence. growth of WMG in Web3 and metaverse spaces.

In recent months, Warner Records UK has teamed up with audio company Bose to offer fans a collection of 5,000 NFTs available for free, while WMG has teamed up with Quincy Jones-backed NFT company OneOF.

Ludwick is a founding member of WMG’s West Coast LGBTQ+ Employee Resource Group and currently serves as a WMG Mentor for the Techstars Music Accelerator program.

“I started my music career as an intern at Warner Records and got to where I am today by digging into tough business cases and looking for solutions.”

Andrew Ludwick

Andrew Ludwick, said: “I started my music career as an intern at Warner Records and got to where I am today by digging into tough business cases and looking for solutions.

“I’m deeply grateful that Warner Music Group and Warner Chappell value innovation and career growth, and I’m also very grateful for the mentorship I’ve received along the way.

“I look forward to continuing to work closely with Natalie and our Co-Chairs to expand our strategy and unlock even more revenue opportunities for our songwriters.”

“Andrew is a natural leader and collaborator.”

Nathalie Madaj

Natalie Madaj, added, “Andrew is a natural leader and collaborator and has been instrumental in securing high-impact digital deals across a variety of markets and verticals.

“He is attuned to the latest technologies impacting our industry, and I know he will continue to find innovative ways to amplify our global catalog as he takes on this exciting role.”The music industry around the world

Sara H. Byrd