The Warsaw Community Development Corporation (WCDC) announced on Friday that it would start operating under a new name and be called Main Street Warsaw, effective now.

This rebranding strategy reflects both the evolution of the organization and its vision for the future, according to a press release. Along with the name change, a new organization logo was designed by Blue Note Design.

Main Street Warsaw Executive Director Rob Parker said: “I am delighted with the new name and what it stands for. While Main Street Warsaw will continue to keep the same mission as WCDC, the new name shows the desire to make Warsaw a vibrant cultural center for our community.

The mission of Main Street Warsaw is to further encourage the economic development of Warsaw’s central business district by investing in people, buildings, businesses and land. The Warsaw Community Development Corporation, now known as Main Street Warsaw, started as an inner city association in 1976. It was a group of businessmen concerned about the problems that were manifesting in the central district. Business. This association began to work to find solutions to the problems of vacant buildings, deteriorating storefronts, parking and traffic – all common in small towns and villages of the time. This 501 (c) (3) nonprofit has continued to serve as a force to revitalize downtown Warsaw ever since, the statement said.