Wine tastings have transformed social gatherings in 2022
People are also more interested in what they are consuming and their impact on society, which is part of the reason why purchases of natural and organic wines have increased dramatically over the past decade. According to a study commissioned by Millésime Bio, a trade fair dedicated to organic wines, nearly one billion bottles of organic wine should be consumed worldwide in 2023, more than double what was recorded in 2013. We can clearly see that our customers want to know more about what they consume, the origin of the products or even their environmental impact”, explains Jules Bensacq, head sommelier of the 28°-50° wine bar group in Chelsea.
It seems that wine tastings benefit both producers, suppliers and drinkers. “Hosting a one-of-a-kind wine tasting is extremely important for wine venues and brands, as wine is heavily traded and often depends on customer loyalty. So prepare this themed tasting, really tap into the vibe of this wine taster, and you could have a loyal customer for many years, whether you make wine or sell it,” says Jane.
But more than anything, it’s about the enjoyment wine tastings bring to a diverse group of people, says Holly. “We do them mainly because I love wine and want to spread the joy – if I can convey some of that enthusiasm, then that’s enough.”