Your personal leadership goal can set the course for your effectiveness as a leader – Atlanta Business Chronicle


By Eileen Hogan – Truist Leadership Institute

It is only fitting that Doug Rinker refers to his planned retirement as a “reorientation” of his life. Rinker, who spent 30 years at the helm of Winchester Equipment Company, an agricultural and industrial equipment sales and service company based in Winchester, Va., Has a history that truly brings the concept of the goal of leadership to life. .

Rinker turned to the Truist Leadership Institute as he put together the elements of his succession plan and worked on forming the team that would then lead the company. They were hard working, committed, good people who valued teamwork, but things were not going as well as they could for the company.

“We just couldn’t be happy that we were going in the right direction as a group or, in most cases, individually,” says Rinker.

What was the solution? Clarify their purpose and apply it to their work. Leaders became more effective in their work with clients and with each other, and they felt more satisfied with their work.

Winchester Equipment’s experience mirrors that of hundreds of other companies studied in leadership research. In its 2018 Global Talent Trends study, benefits consulting firm Mercer found that 75% of employees who consider themselves successful at work say their company has a strong sense of purpose that resonates with their personal values.

Some of the team even thanked Rinker and shared their personal stories of how the leadership goal discussions have helped them. “As someone who loves to teach, that really makes me think,” Rinker says. “When you have seen the light in your eye come on, then you know you have had a good day.”

Understanding the purpose of leadership

Many organizations have a mission statement or corporate values. The goal of leadership simply applies this concept to individuals. Clearly understanding your leadership goal and using it effectively helps you create better business results and helps you strengthen your relationships with your colleagues, clients and peers.

Consider these questions when considering your leadership goal:

  • Who is the guiding star that helps me make decisions about what to spend my time and energy on?
  • What kind of relationships do I want to build, and how do I want to impact people?
  • Why am I here? What impact do I want to create at work? In the world?

Talking to a trusted leadership expert, mentor, or peer about your answers to these questions can help you define your leadership goal. Reflecting on the times when you felt you were the best in yourself and made a positive difference can also be part of the process. Your goal may involve teaching, coaching, innovating, problem solving, or creating access to opportunities for others. These concepts can then be woven together into an expression of your individual leadership goal.

Rinker’s declaration of intent? “Tell our story, serve our customers, be a great team, be a role model and practice the golden rule. “

One thing I noticed when speaking to people who have defined their leadership goal: Although the words are always different, when you sum them up they almost always relate to positively impacting others.

How to use your leadership goal once you’ve set it

Why is clarifying our leadership goal helpful? From a neurological point of view, acting with determination floods our brains with a flood of positive emotions. And this flood increases the ability of our brain’s attentional system to look for positive things around us and opportunities we might not have otherwise seen.

The goal of leadership helps us see the big picture. It can help us prioritize – to figure out what we are spending energy on, what we are not spending energy on, what we will tolerate, and what we will not tolerate.

Here’s a surprising tactic to reinforce your goal: Let others know what your leadership goal is so they can help you hold yourself accountable. They can remind you when your actions are malicious and help you identify ways to be more targeted.

When you use the goal effectively and consistently, it helps you show yourself more consistently to others. They start to know what to expect from you and your relationship with them grows stronger.

Management is listening: Truist Leadership Institute creates a podcast for leaders called “Amplitude of leadership. “Available on iTunes, Stitcher, Google Play, or wherever you get your podcasts, the program covers a range of timely, stimulating and useful information for leaders. Episodes 9 through 12 delve deeper into the topic of the goal of leadership with leaders. experts Truist Leadership Experts Listen and subscribe today.

Put your head and heart in the game. Looking to empower your business with a goal? Talk to a Relationship manager Truist about engagement programs and services available through the Leadership Institute.

Truist Bank, FDIC member.


Sara H. Byrd

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